Snapchat launches a bunch of snazzy new ads

Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features.

Snapchat announced on Monday three new advertising offerings, including lenses that take advantage of the company's efforts to move the feature beyond the user's face. 

Snapchat helped pioneer lenses — computer-generated visuals that augment whatever a user is shooting through their smartphone's camera — which have primarily been used for things that alter a user's appearance, such as the famous puppy filter. 

More recently, Snapchat introduced "World Lenses" that can add digital objects to the surroundings. As of Monday, that technology is now available to advertisers in the form of "Sponsored World Lenses."  Read more...

More about Advertising, Snapchat, and Business

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