Regulators are looking into complaints that Amazon is misleading customers about their savings

As Amazon prepares to lock down its mega-merger with Whole Foods, one of its most controversial sales practices may be coming back to haunt it.

The Federal Trade Commission is investigating claims that the online shopping giant misleads customers with the price comparisons it lists on its products, Reuters first reported.

The unofficial probe concerns the listed price on items, that retailers use to demonstrate how much their customers are supposedly saving.

SEE ALSO: Yes, Amazon is convenient, but is it just too damn powerful?

The group behind the complaint, Consumer Watchdog, reviewed around 1,000 Amazon products and found these reference prices used on nearly half. In around 60 percent of those cases, the group alleges, Amazon had never sold the same item at the "before sale" list price or higher in the last 90 days, suggesting that the promotions advertised hadn't actually reduced prices as Amazon claimed. Read more...

More about Amazon, Ecommerce, Retail, Jeff Bezos, and Whole Foods

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