Why every big tech company wants a 'Game of Thrones'

When Apple and Amazon talk about making shows, there's one title that keeps coming up.

"The mandate from [Amazon CEO] Jeff Bezos is clear: Bring me 'Game of Thrones.'" Roy Price, Amazon's head of Prime video global content and Amazon Studios, said about his company's plans in a recent report from Variety.

Game of Thrones is now shorthand for the growing efforts of big tech companies to begin making high-quality video in an effort to get a piece of the growing number of users who are cutting the cord and paying for content online.

The fantasy drama has made itself a core part of HBO's identity, leading to millions of tweets and record growth for the company. Right after GoT season 7 started airing, HBO Now hit the top of Apple's App Store for revenue, beating Netflix.  Read more...

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