Finding the needles in the haystack: How to meet journalists at conferences

Fall is one of my favorite times of the year. It’s not only due to the changing autumn leaves. Much less romantic, I particularly enjoy this time of the year as it offers a chance for our team to regroup after the madness of the conference season summer months. With so many new events popping up, it can be hard to choose which conferences to attend. While it would be great to go to every event, this would be extremely expensive, time consuming and — from my personal experience — exhausting. As such, most CEOs assess events based on the ROI they…

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