YouTube is making original shows with celebrities like Ellen DeGeneres, Kevin Hart, and Katy Perry — here are the details

FilmMagic for YouTube

Kevin Hart (L) and YouTube business chief Robert Kyncl

On Thursday, YouTube unveiled a new plan to fund a slate of shows from big-name celebrities like Ellen DeGeneres, Kevin Hart, and Katy Perry.

Significantly, these shows will live on YouTube’s main ad-supported service, and not on its $9.99-a-month subscription service, YouTube Red. That means they will be free for everyone to watch.

Why is YouTube tapping these stars now?

“Five years ago, 85 percent of all original series were ad-supported,” Robert Kyncl, YouTube’s business chief, said Thursday. “This year, that number has fallen to just over two-thirds. And with significantly more content coming to subscription services, that shift is accelerating. So we see these shows as a way for us to partner with [advertisers] to buck this trend.”

Kyncl said Johnson and Johnson had already signed on as the “exclusive sponsor” of one of these new shows, Ryan Seacrest’s competition show called “Best.Cover.Ever.”

But enough about the business strategy, what are the shows? Here is a list of the ones YouTube announced on Thursday, along with their description:

Ellen’s Show Me More Show

“Like nothing Ellen has done before, Ellen’s Show Me More Show is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.”

Good Mythical Morning

“Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of Good Mythical Morning, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.”

Kevin Hart: What the Fit?

“Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.”

I Am: Demi Lovato

Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series, I Am: Demi Lovato.

Best.Cover.Ever.

From Ryan Seacrest Productions and Endemol Shine North America, Best.Cover.Ever. is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at thebestcoverever.com.

The Super Slow Show

“YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.”

Katy Perry Live Special

“It’s real. It’s raw. It’s Katy Perry. Live on YouTube, The Katy Perry Live Special will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.”

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