'Game of Thrones' SXSW activation brings Westeros to Austin
I totally meant to bleed for Game of Thrones. I just forgot to sign up.
Fortunately, a very patient man in vaguely medieval garb reassured me that donating blood wasn't actually a prerequisite for entering Bleed for the Throne – the activation-slash-blood-drive presented by HBO and the American Red Cross at South by Southwest.
He let me into the enormous event space, and I found myself in Westeros – or as close as I was ever going to get to Westeros, anyway.
Bleed for the Throne consists of three parts, not counting the blood drive. The literal centerpiece is a hall made up to look like some combination of a church and a throne room, with the Iron Throne in the middle (with a glowing Red Cross logo behind it) and pews running down each side. Read more...
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