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'Game of Thrones' SXSW activation brings Westeros to Austin

Mimi Sabreena 4:14:00 PM Editor Choice

I totally meant to bleed for Game of Thrones. I just forgot to sign up.

Fortunately, a very patient man in vaguely medieval garb reassured me that donating blood wasn't actually a prerequisite for entering Bleed for the Throne – the activation-slash-blood-drive presented by HBO and the American Red Cross at South by Southwest.

He let me into the enormous event space, and I found myself in Westeros – or as close as I was ever going to get to Westeros, anyway.

Bleed for the Throne consists of three parts, not counting the blood drive. The literal centerpiece is a hall made up to look like some combination of a church and a throne room, with the Iron Throne in the middle (with a glowing Red Cross logo behind it) and pews running down each side. Read more...

More about Game Of Thrones, Sxsw 2019, Entertainment, Game Of Thrones, and Movies Tv Shows

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