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Publisher engagement startup Insticator bets on commenting with Squawk-It acquisition

Mimi Sabreena 8:38:00 AM Business

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Insticator, a startup helping publishers add elements like polls, quizzes and suggested story widgets to their content, has made its first acquisition — a commenting platform called Squawk-It. Insticator CEO Zack Dugow said his platform benefits online publishers by keeping audiences engaged and bringing in new ad revenue (which is split between Insticator and the …

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