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Features vs. Benefits: A Crash Course on Proper Messaging

Mimi Sabreena 9:36:00 AM Business

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Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an IT company that helps companies …

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