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The Mr. Peanut Super Bowl ad revives him as Baby Nut, thanks to the Kool-Aid Man's tears

Mimi Sabreena 9:26:00 AM Editor Choice

Mr. Peanut is dead, long live Mr. Peanut. After killing off its 104-year-old mascot, Planters revived him in a Super Bowl ad on Sunday.

The spot shows actor Wesley Snipes delivering a graveside eulogy with actor Matt Walsh, the Kool-Aid Man, Mr. Clean, and others in attendance. The Kool-Aid Man cries, that tear falls on Mr. Peanut's grave, and somehow Mr. Peanut is revived.

The twist? The legume is reborn as a baby. Seemingly feeding off the Baby Yoda hype, the brand dubbed the new character Baby Nut.

The lead-up to the Super Bowl proved to be a strange saga for the Mr. Peanut ad campaign. After debuting a spot showing the legume falling off a cliff and dying, Planters stopped running its death-related promotions after the real-life, tragic passing of Kobe Bryant, his daughter Gianna, and seven others in a helicopter crash last Sunday. Read more...

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