Tornado Review 2022: Pros and Cons
Tornado is one of many investment newcomers that seeks to shake up traditional investment practices. Rather than handing your money over to a traditional asset management firm like Fidelity, Vanguard, Goldman Sachs or JPMorgan Chase, Tornado leaves the power of investing in your hands (literally, as it’s all done via your smartphone).
Tornado, which was founded as Nvstr in 2015 by two hedge fund industry experts, Bernard George and Patrick Aber, is a hybrid platform that attempts to deliver the best of traditional online brokerages with the appeal of automated investing platforms (think robo-advisors).
George and Aber started Nvstr with the goal of leveling the playing field: making it just as easy for novice investors to strategically buy and trade stocks as it is for institutional investors.
As Tornado explains it, the platform is the first to offer advanced tech and tools for everyday investors and hyper-personalized news and discussions with other like-minded investors about personal finance, including stocks and exchange-traded funds (ETFs). The flat fee is $4.99 per month.
But is a Tornado account actually worth the cost? And how does Tornado compare to other investing apps like Robinhood, Webull, M1 Finance and Public? In this Tornado review, we’ll explore the pros and cons of investing with Tornado and see how it stacks up against competitors.
Tornado Review: How the Investment App Works
Creating an account with Tornado is easy, and there’s no minimum account balance to get started. But before you move forward with starting the service, let’s make sure that what it offers is actually what you’re looking for.
Services and Features at a Glance
| Feature | Details | More Details | ||
|---|---|---|---|---|
Fees |
$4.99/month |
Less for more trades |
||
Thought leaders |
Access to big names |
Peek at their portfolios |
||
Daily news |
Hyper-tailored |
Individualized watchlist |
||
Portfolio optimization |
$3,000 balance |
For serious investors |
||
Simulated trading |
Ability to practice |
No actual implications |
||
Security |
Encryption |
Insurance |
||
Mobile app |
Top rated |
iOS and Android |
||
Customer service |
Email only |
No phone |
||
Investment options |
U.S. stocks |
ETFs and ADRs |
||
Sign-on bonus |
Up to $1,000 |
Random reward amount |
Tornado Features
If the 25 fee-free trades were all you got for Tornado’s monthly fee, it would patently not be worth it. However, Tornado makes a case for itself with several key features and investing tools that you can’t get elsewhere.
Tornado Fees and Services
At its core, a membership with Tornado gets you 25 commission-free trades each month. If you reach these 25 trades, you’ll pay $4.50 per additional trade until the next month. If you don’t use your 25 trades in the current month, the remaining trades do not carry over into the next month.
To get these commission fee-free trades, you’ll have to pay $4.99 a month for the Tornado investing service.
Conversations With Leading Investors
Through the Tornado mobile app, you will be able to join a community of investors. You can see what other Tornado users are buying and selling and how their portfolios are doing and even chat 1-on-1 with community Thought Leaders to discuss your investment ideas and strategies. These Thought Leaders also share pros and cons of various stocks so you can weigh out decisions on your own.
Perhaps the coolest part of this community of investors is that you can access what some of the biggest names in investing are focusing on. Some of these professional investors include:
- Warren Buffett, CEO of Berkshire Hathaway
- Seth Klarman, CEO of Baupost Group
- Carl Icahn, CEO of Icahn Capital
- Bill Ackman, CEO of Pershing Square
- David Einhorn, President of Greenlight Capital
- David Tepper, President of Appaloosa Management
You can also chat with other investors at your level and swap strategies for successful portfolios.
Hyper-Tailored News
Tornado saves you the trouble of parsing through the, well, tornado of news about stocks, bonds, ETFs, and personal finance by offering you ultra-personalized news related to your investments. Just make sure you have push notifications on so you can get real-time news alerts that are personalized to your portfolio.
Each day, scroll through the app for a deep dive into each stock in your investment portfolio, with news from only reputable sources. You can also add a particular stock to your watchlist to get news updates about investments you are considering.
Portfolio Optimization
One of the best features of Tornado — the portfolio optimizer tool — is somewhat gated. Though there is no minimum account balance for Tornado, you’ll find in the fine print that, to access one-click portfolio optimization, you need to have a brokerage account balance of at least $3,000. That makes Tornado less for casual investors looking to throw a couple hundred bucks in and see what happens—and instead for more serious investors who have the money to get started.
If you are going to pay the $4.99/month fee for Tornado, make sure you can maintain at least $3,000 in the brokerage account, as portfolio optimization is an important key feature that helps justify the monthly cost.
With a single click, Tornado will work like a robo-advisor, generating a diversified portfolio for you based on your risk tolerance. Over time, Tornado’s portfolio optimizer will automatically rebalance your portfolio, though you must physically authorize all sales.
You can feed information and investment ideas to Tornado to ensure the portfolio optimizer builds a portfolio to your liking. In addition to risk tolerance, you can indicate your interest and goals and, over time, perhaps more advanced preferences like minimum dividend income, investment horizon or stocks with a high conviction rating.
If you are interested in portfolio rebalancing and optimization without all the other features of Tornado, instead consider one of our top-ranked robo-advisors for 2021.
What many Tornado users like about their Tornado account, however, is the mix of hands-on investing and the automated portfolio optimization tool. You can choose your own stocks as you learn and monitor the market or just use the one-click portfolio optimizer to ensure a diversified account that is still in line with your own investment ideas.
Our Take: The fact that optimization is not standard for everyone, regardless of account balance, is a major problem with Tornado. Customers are already paying $4.99/month for the service; they should have access to all the tools regardless of how much they can afford to invest.
Simulated Trading Accounts
If you are interested in the world of investing but concerned about risking actual money because you’re still a beginner, you can “practice” with Tornado’s simulated trading accounts.
Simulated trading accounts allow you to experience the ups and downs of trading on the exchange using Tornado’s features like reviewing new investment ideas and one-click portfolio optimization.
Security
Tornado makes an appealing case for choosing it as your investment app, thanks to the multilayered security and abundance of insurance protecting your investments.
For starters, you will use either an iOS or Android mobile app for Tornado. All data is stored with 256-bit AES encryption.
Tornado is registered with FINRA (Financial Industry Regulatory Authority) and SEC (the US Securities and Exchange Commission). Tornado is also a member of SIPC (Securities Investor Protection Corporation) and promises up to $37.5 million in insurance with Lloyds of London.
Mobile App
Tornado’s mobile app functions much like a social media account, with news and community engagement. The app is easy to use and very intuitive for digital natives.
At the time of publication, the Tornado mobile app has a 4.6 star rating on the Apple App Store (based on 681 ratings) and a 4.5 star rating on Google Play. Though the number of reviews for Tornado is small compared to other investing apps, our own review of the app confirms these higher scores.
Customer Service
This is an area where Tornado is currently lacking. As an app-based company, there are no physical locations to go to for help. There is also no phone number to call. Customer service support is limited to email: support@tornado.com.
The website has an extensive FAQ section, but we could not find an online chat option.
Tornado Investment Options
With Tornado, you can invest in US stocks, ETFs and American Depositary Receipts (ADRs); the latter is less commonly offered on platforms in this sphere.
However, while Tornado lets you purchase most stocks available on the New York Stock Exchange and NASDAQ, you are not able to trade foreign stocks or call options.
Tornado does allow short selling for stocks and ETFs. You cannot currently purchase fractional shares with Tornado, which makes it less appealing to novices who instead may opt for a service like Robinhood.
Tornado Rewards: Up to $1,000 Bonus
Let’s talk about one of the biggest reasons to consider opening a Tornado account: the promise of a sizable reward.
When you open a brokerage account with Tornado, you will be randomly assigned a reward value, ranging from $10 to $1,000. The $1,000 reward is rare, of course; only 0.02% of new users win it.
Sign-up Bonus Breakdown
| Reward Amount | Who Gets It | |||
|---|---|---|---|---|
$10 |
39.94% of new users |
|||
$12 |
5% of new users |
|||
$15 |
50% of new users |
|||
$20 |
5% of new users |
|||
$500 |
0.04% of new users |
|||
$1,000 |
0.02% of new users |
Each time you refer someone to open a Tornado account (and they successfully sign up), you’ll be entered to win a reward as well.
There is a lot of fine print to the reward bonus, so be sure to give it a read before signing up, especially if this is the sole factor leading you to an account with Tornado.
Tornado Review: Pros and Cons
So does an account with Tornado make sense for you? Let’s weigh out the pros and cons.
Pros
- Tornado gives you access to the portfolios of famous investors, as well as community thought Leaders. You can also chat with other investors like you to discuss investment strategies.
- Tornado delivers hyper-personalized news right to your smartphone so you can make smart decisions about your portfolio.
- Tornado offers portfolio optimization with auto-rebalancing in a single click.
- There is no account minimum to get started.
- The mobile app is intuitive and full of great nuggets of information in easy-to-find places.
- Tornado offers a cool sign-on bonus feature, up to $1,000 (though you are statistically much more likely to get the $10 reward).
Cons
- Tornado costs $4.99 a month to use. How does Tornado compare to competitors when it comes to fees? Not great: M1 Finance, for example, has no monthly fee and no commission fees.
- Commission-free trading is capped to 25 trades a month. Once you surpass that, you’ll pay $4.50 per trade.
- Customer service is nearly nonexistent.
- There are no fractional shares with Tornado.
Frequently Asked Questions (FAQs) About Tornado
Still have questions about Tornado? We compiled some of our readers’ most commonly asked questions and found the answers.
Is Tornado Right for You?
Tornado is an innovative investment platform, but it’s not for everyone. If you are looking to be hands off, you can get better portfolio optimization from other robo-advisors at a lower (or no) cost. And if you don’t have $3,000 to invest, you cannot even take advantage of the portfolio optimization tool.
An exception: Personal finance beginners may appreciate the simulated trading accounts, but we don’t advise using those for too long, as you’ll be spending $4.99 a month for no actual investments.
But if you want to be hands on and are still learning, you might benefit from the educational tools within the Tornado app, as well as the conversations with other investors about your investment strategies. Having access to real-life investing pros like Warren Buffet is also a strong appeal.
Timothy Moore covers bank and investment accounts for The Penny Hoarder from his home base in Cincinnati. He has worked in editing and graphic design for a marketing agency, a global research firm and a major print publication. He covers a variety of other topics, including insurance, taxes, retirement and budgeting and has worked in the field since 2012.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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