4 steps to more accurately predict the future (and launch a product people actually want)

As a wide-eyed kid, did you think about a future with flying cars and personal domestic robots for everyone? We tend to see the future as a time full of opportunities and yet-to-be-discovered, society-altering inventions.   Think about The Jetsons. We’re still 44 years away from futuristic universe that the well-known show’s creators imagined in 1962 and it’s probably fair to say that they overestimated future change (though maybe when Amazon gives the Echo legs we’ll be a step closer to having our own Rosie the Robot Maid). This isn’t surprising. When any of us imagine the future, we typically…

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