8 ways Snapchat’s custom stories can improve brand engagement

Snapchat recently started offering custom stories, which lets specific people, or people at a geofenced location, create content to share with the world or specific groups. While this feature offers a chance for some fun for Snapchat users, it also offers a way for businesses to get their word out to some of their younger customers. To find out what works best, I asked members of the Young Entrepreneur Council the following: Snapchat recently revealed a new feature called custom stories. What is one way brands can utilize this feature in their own marketing strategy? Their best answers are below:…

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