Move over mad men: social media influencers are the new kids on the block

Brands have used ambassadors for as long as there have been brands. Even in the 1700s the royal family was talking up Josiah Wedgwood’s pottery, and today Wedgwood is a household name. Branding works, but things are starting to shift. People no longer want to hear from marketing campaigns and paid celebrities. People want to hear from regular people just like them, and this has given rise to the era of the social media influencer. Social Media Is Changing The Marketing Game When social media was brand new, many brands treated it simply as free advertising. In reality there’s nothing…

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