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5 metrics every YouTube marketer needs to track


Video content has quickly evolved into the single most popular way to absorb information and entertainment online. Every day, Facebook users watch 100 million hours and YouTube users watch 1 billion hours worth of video clips. Because of video’s meteoric rise among consumers worldwide, nearly all social networks now give video special prominence in their algorithms. Similarly, marketers are heeding the call to become video content champions – not only because of its popularity with global audiences, but because newer video creation solutions are now making production easier than ever. The combination of consumer fervor and intuitive tools means that…

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