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Amazon is threatening Google's ad space monopoly, Martin Sorrell says

Mimi Sabreena 4:06:00 PM Informasi

(Jan 23): Amazon is threatening Google and Facebook's dominance of the digital ad space, Martin Sorrell told CNBC at the World Economic Forum in Davos on Tuesday.

The CEO of WPP, the world's largest ad company, explained why he saw a growth trajectory ahead for the American e-commerce giant's ad business.

"Amazon threatens Google in two ways. One is search — 55 percent of product searches in the United States emanate from Amazon. So that's a big question for Google," Sorrell said.

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