Why understanding your indirect competition is key to acquiring customers

This article is written by product strategy expert Des Traynor, co-founder, and CSO of Intercom. If you’d like to hear from Des or many other experts behind the growth of the world’s most successful companies, you should definitely secure your spot at the Growth Quarters track at the TNW Conference in May hosted by Google for Entrepreneurs and TQ.  Sometimes your customers really want to use your feature or product, but they also want something else that simply isn’t compatible with it. People really want to be slim and healthy, but they also really want soft drinks and fast food. McDonalds and Weight…

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