Nobody cares whether you want to own a driverless car or not
Companies such as Ford and Waymo are investing hundreds of millions of dollars in R&D for driverless cars despite indications that few people seem interested in buying one. Luckily for proponents of autonomous vehicle technology the future of transportation is about access, not ownership. Trying to replace people’s cars won’t work. Owners spend tens of thousands of dollars purchasing and maintaining machines which remain dormant 95 percent of the time because cars are embedded in our culture, and the driving experience is part of that. Any attempts to replace the status quo will have to come gradually. For better or worse,…
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