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Instagram will offer special features to influencers with new 'creator accounts'

Mimi Sabreena 4:06:00 PM Editor Choice

Instagram is taking new steps to woo some of its highest profile users.

The app is testing "creator accounts," which would add new analytics and messaging features geared toward influencers and other power users of the photo-sharing app.

The update is currently being tested and will roll out more broadly next year, according to The Hollywood Reporter. It will offer influencers an alternative to Instagram business profiles, which the company introduced in 2016, Instagram wrote in a statement.

"Increasingly, creators rely on Instagram to connect with followers and grow their personal brands, however the tools that are currently available to businesses today make it difficult for them to track their growth and engagement over time. We're building the new Creator Account to help solve some of those challenges and make it easier for creators to grow their personal brands on Instagram,” the announcement reads. Read more...

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✍ Source : ☕ Mashable

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