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Citymapper is launching a bus service in London

Azmat Yusuf

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Citymapper founder and CEO Azmat Yusuf.

Urban navigation app Citymapper has announced that it intends to launch a new bus service in London.

Starting on Tuesday or Wednesday, the Citymapper CMX1 bus will run a free circulatory route around Blackfriars and Waterloo bridge, the company announced in a blog post

Citymapper described the CMX1 as an “experimental pop up route” but it added: “In time you’re going to see us ‘rethink’ how buses and routes operate and how to make them more efficient and useful in cities.” 

Citymapper, which started out as a London bus app, plans to use a regular bus and a smaller bus (both in green).

The buses contain a smart display that shows passengers information about where they are and where they’re headed to next. They also have USB ports so that passengers can charge their phone. “This bus is wired,” said Citymapper. “It’s got tracking software for real time integration with the app, passenger counting, and a driver app.

“We built software for everything, including realtime operational control to driver management to scheduling systems. We’re reinventing how to think about all of these in the realtime world. We’ve taken systems that haven’t traditionally talked to each other and integrated them.”

Citymapper did not disclose how often its buses will run. 

Founded in 2011 by Pakistani-born former Google employee Azmat Yusuf, Citymapper began life as an app exclusively for Londoners. The app has since expanded to cover more than 30 cities — including Madrid, Sao Paulo, and San Francisco.

Citymapper bus

Citymapper

Citymapper buses.

Last January, Citymapper raised $40 million (£28.2 million), bringing total investment in the company to $50 million (£35 million) and giving it a valuation that is likely to be in excess of £250 million.

The company’s investors include Index Ventures and Benchmark Capital, as well as individuals including Yuri Milner, Tom Stafford, and Michael Lynton.

But Citymapper has one ongoing problem: it doesn’t make any money. Last December, Yusuf told the TechCrunch Disrupt conference that Citymapper plans to start generating revenue in 2017.

Yusuf didn’t explain exactly how his company is going to start generating revenue, but hinted that he could sell some of the company’s data collection and refinement tools to government agencies and cities.

Citymapper

Citymapper

Citymapper app.

“Our tools have a lot of value,” Yusuf said. “Some cities want to use our tools in order to create and fix data … If you really scale that out, if you think about the number of cities in the world, the number of agencies in the world, that have really ancient software systems they’re using, it’s like Windows from the nineties. They can use better tools there.”

When asked whether he would sell Citymapper to a tech giant like Google for $1 billion (£771 million), Yusuf didn’t sound too keen. “A billion? That’s boring,” he said. “If you have an opportunity to build something great and solve real problems, which we think we can, then why not do that? Isn’t that the whole point?”

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Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.



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