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A Few More Thousands Joining The Unemployed.





Thousands of workers in retrenchment exercises in media industry
less than month after closure of two Malay dailies, 2,000 lost their jobs

conglomerate operating multiple media platforms reducing staff to 2/3 current size

senior managers to announce retrenchment plans.

affect more than 1,300 employees

500 editorial staff will be affected 

media industry is far from recovery

Oct 9, Utusan and Kosmo! announced final appearance 
Utusan Melayu Bhd went into liquidation.

company would need RM400m to settle debts, pay compensation 
outstanding owed to more than 1,500 former employees.

Berjaya Media, which publishes theSun, will be delisted next week
Wed company’s shares plunged 58.54% (12 sen) sharpest fall in history

My comments : I recall in the early 2000s the Sinar Harian folks were lobbying very hard to get a newspaper license (the "KDN").  At that time a newspaper publishing license was 'cap duit' because newspaper licenses (like bank licenses, car import permits, timber export permits, rice import permits, sugar import permits, etc etc etc ) were all controlled by the ketuanan donkeys. 

So because the KDN permits were so restricted, it created an oligopolistic / monopolistic situation in the newspaper business in Malaysia.  There was NO free market.  Hence there was no competition or less competition.

Without competition all the participants (ALL of them) became less competent. Incompetence was the name of the game. 'Jom kita semua jadi incompetent'. But they did not know it.

Then the Internet arrived. The Internet made news freely available. You can read almost any newspaper in the whole world online.  This means competition lah. At our house we stopped buying newspapers over 10 years ago.

But please note that in the early years of the Internet the print media was still able to survive. That is because at that time there were no smart phones. Most mobile phones had that green / gray screen with text only.  

To surf the Net you needed a desk top or lap top computer. That was not portable or mobile enough. Hence Apple came up with the I Pad - basically a lap top that can be carried in a handbag. This was then half sized to become the tablets, 'mini tablets' etc.  But still laptops, I Pads were not "small" enough. Maybe the right word is 'cumbersome'.

The smartfones had also arrived which can practically do almost anything an I Pad or laptop can do - except the screen is smaller. 

Smartfones are way much cheaper than I Pads and laptops too, yet they give you equal or better connectivity.   And the young people adapted instantly to the smart fones. Which means they have adapted to instant news and to the alternative media like Twitter, FB, blogs, Instagram, YouTube etc.  Everyone has now adapted to smartfones - even 72 year old grandmas.

So your KDN printing permits are actually quite useless. 
News is now available everywhere and for free. 
Print copy is for dinosaurs.

News is still needed. The human being will always crave to know what is going on around the corner - out of his line of sight. 

Newspapers have no choice but to go online. 
Your content must improve. 

Here is an OutSyed The Box suggestion for Utusan Malaysia. 

If you folks are thinking of reviving the paper, include a few pages of news in Mandarin  (Chinese), a couple of pages in Tamil and a few pages in English. You will attract Tamil and Chinese readers. This is business. You are running a business - not a ketuanan propaganda toilet paper. Then it will really become Utusan "Malaysia".  And write with quality lah. Language must be simple but the content must be top notch. Like OutSyed The Box (ha ha ha). 

You should also have a section on 'Debat Agama' where you must give space for opposing or alternative views about religion - all religions. Sunni versus Salafi debate, Sunni versus Shia debate, Salafi versus Shia debate etc. Let them all talk so that people may understand what the  f  is their psychosis.  (Maybe you could call it 'Debat Hebat Agama').  Plus the newspaper will attract more readers. 

And in Malaysia here is the best method to attract readers - criticise the government. Even when they do things well - keep poking and reminding them. Even when the ruling party is your shareholder.

And Malaysia is a goldmine for public criticism because the government never does anything right.  Competition, content and quality.


✍ Credit given to the original owner of this post : ☕ Malaysians Must Know the TRUTH

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