5 common international expansion mistakes and how to avoid them

For most businesses, the goal is to grow and expand. Most, if not all, of the work done so that growth can continue and accelerate over time. As such, businesses and entrepreneurs may find themselves wanting to expand into more marketplaces. However, in the process of expanding, it’s possible for entrepreneurs to make mistakes along the way. Those mistakes seem to be more common and happen more frequently as small businesses take their goods and services outside of their home country and broaden internationally. While some obstacles and mistakes can be overcome, others could have detrimental if not business-ending consequences. Depending…

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