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McDonald's ad about a boy, his dead father and Filet-O-Fish called out for being insensitive

Mimi Sabreena 5:23:00 AM Pilihan Editor

McDonald's UK is backtracking on what was supposed to be a heartwarming ad about a young boy asking his mother about his dead father and finding out that they both liked the same sandwich: Filet-O-Fish.

The ad, which launched Friday in the UK, was supposed to run for seven weeks, according to a marketing news site, but feedback from child bereavement groups in the UK may have changed that.

Groups spoke out about the ad confusing children who were dealing with loss and trivializing the grieving process — all for the sake of a product. Read more...

More about Advertising, Uk, Mcdonald S, Bereavement, and Business

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