Google set to dominate Apple, Amazon and Samsung in the race for the best voice assistant
The concept of virtual assistance has been in consumers’ mind for more than half a century, first introduced through Sci-Fi movies such as 2001: A Space Odyssey (1968) featuring virtual assistant HAL and infamous quote “I’m sorry Dave, I’m afraid I can’t do that.” Portrayed as a must-have feature by the consumer tech industry, our research at Ovum shows that digital assistants, in fact, fall short of consumer expectations and can’t do what they want. A survey conducted by Ovum in the UK and the US in May 2017 revealed that more than 50 percent of consumers don’t find digital assistants…
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