Lego is bringing brick-building games to China
China, rejoice: You're about to have an internet full of Lego.
The Lego Group is hooking up with Chinese technology conglomerate Tencent; the pair of companies say they'll collaborate "across a broad range of digital content and digital platforms" to create Lego games for Chinese children.
A few plans are in the works. The companies will produce a Lego "video zone" on Tencent's video platform. They will also develop Lego Boost, an online tool that will let kids recreate their Lego creations online.
Lego and Tencent will explore bringing Lego Life, a Lego-centered social network currently available on the iOS App Store and Google Play, to China, but the plan is to create more online Lego games of all shapes and sizes. Read more...
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