Amazon is building an empire of batteries and baby wipes. But can it handle fashion?
Amazon is many things: online retail juggernaut, Oscar-winning studio, proprietor of the cloud that powers half the web.
Now it's added number-one battery maker and leading baby wipes brand to the list.
The Seattle company has spent more than two decades building itself into a giant ecommerce platform to connect buyers and sellers of all manner of things. In doing so, it has turned the retail industry upside down. Few companies haven't felt the Amazon effect in some way.
That success hasn't blunted the company's ambitions. Not content to just be the middleman, Amazon has begun in the past few years to slap its brand on all manner of products—dog crates, dumbbells, dried seaweed—through an arsenal of cheap in-house brands. Read more...
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