Why this wedding industry disruptor is taking a personalized approach to customer service

If you’re married or have ever been part of a wedding-planning process, you know that the lead-up to the walk down the aisle is equal parts exciting and stressful. Couples, and their families, go to great lengths and make significant investments to coordinate a celebration. So it makes sense that, often, when aspects of the planning process go astray, tempers flare. The last thing any bride wants to experience during wedding prep are vendors and companies that are unwilling to make accommodations or provide extra customer support. The digital landscape has changed customer expectations regarding customer service; people want immediacy…

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