Air France launches an 'airline for millennials' and it's beyond cringe
One day a well-meaning Air France operative came up with a brilliant idea: a low-cost subsidiary airline for millennials.
There's nothing extremely new or groundbreaking in thatAirlines have been targeting millennials since, well, the term millennials was first used to design a specifically global, urban, travel-minded generation that obsessively posts pictures of avocado on toast on Instagram.
But any marketing campaign focusing on Generation Y, or those born after 1980, is going to inevitably pigeonhole millions of people into a few, damning stereotypes while carefully avoiding the real problems they face, namely "the perfect storm of debt, housing and joblessness," as The Guardian put it. Read more...
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