Case Study: How to Successfully Relaunch Your Website and Enhance UX

The Content Standard (TCS) is the content hub within the much bigger Skyword, a company that helps marketers create and implement effective content marketing strategies.One day, the TCS team realized that, though they were preaching about the best practices in content marketing, they weren’t exactly practicing it themselves.So, they decided to relaunch their site to better reflect what they had been teaching all along and what they would learn. In that spirit, a few months later, they decided to document everything in a series where they’d discuss everything they learned during the relaunch.One such element they include in the series…

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