Facebook is gearing up to cash in big time on WhatsApp
Facebook is finally looking into cashing in on WhatsApp’s massive $22 billion acquisition deal. The Facebook-owned messaging service is planning to eventually start invoicing companies for recently introduced features that help bridge the gap between businesses and consumers, WhatsApp COO Matt Idema told Fox Business. “We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want,” Idema said. “We do intend on charging businesses in the future.” Unlike Messenger which relies on advertising revenue, WhatsApps monetization model will involve streamlined communication features for fielding customer enquiries…
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