Snapchat taps community creativity with user-built face Lenses

A few months after Snapchat opened its Lens Studio, allowing anyone to make their own versions of the app’s augmented reality filters — the company today announced it’s now allowing its users to make their own face Lenses, a.k.a. the ones Snapchat is famous for. When the Studio first opened last year, its creators were given multiple tools for creating Lenses that worked in the world, which many of them used to great effect. Nevertheless, while several have been very inventive and amusing, none of them have quite risen to the level of ubiquity that Snapchat’s face filters enjoy. The…

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