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Co-marketing: What is it, and what can it do for your business?


How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It’s not an easy thing to grow a company, but I want to share an approach with you that has helped some our partners grow, in hopes that you are able to replicate it. First of all, let’s identify the obstacles. Most of the companies I work with have the same growth-related challenges: Acquiring…

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