Hi! Welcome Back and Stay Tune! Edible Arrangements is sick of only being a Mother’s Day gift. Now, its new CEO wants to convince shoppers it’s a smoothie-and-snack chain. - Mukah Pages : Media Marketing Make Easy With 24/7 Auto-Post System. Find Out How It Was Done!

Edible Arrangements is sick of only being a Mother’s Day gift. Now, its new CEO wants to convince shoppers it’s a smoothie-and-snack chain.

Mimi Sabreena 3:02:00 PM Editor Choice

Edible Arrangements is trying to build up its snack business with smoothies and "donuts" that are actually chocolate-covered fruit.

Edible Arrangments' new CEO, Mike Rotondo, wants snacks, like smoothies and chocolate-covered fruit, to make up at least 25% of the gift-basket chain's sales. Rotondo says Edible Arrangments has battled "wannabees" who have cut into the chain's business selling fruit baskets as gifts.

✍ Source Link : ☕ Business Insider Malaysia

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