How SparkNotes' social media accounts mastered the art of meme-ing literature

Most millennials know SparkNotes as the ultimate no-nonsense study buddy, but today’s students not only receive help with schoolwork from the website, they get high-quality entertainment, too.

SparkNotes remains a crucial tool for text comprehension — full of study guides and supplemental resources on english literature, philosophy, poetry, and more. But over the past two years it’s also become a source of some of the internet’s most quick-witted, thought-provoking, and ambitious memes.

SparkNotes' Twitter and Instagram accounts have carved a unique niche for themselves online by posting literary memes that find perfect parallels  between classic works like Macbeth, The Great Gatsby, Lord of the Flies, and Frankenstein, and present-day pop culture favorites like The Office, Parks and Rec, and more. Read more...

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