Why the black flag of ISIS is a ‘clever piece of marketing’

Please enable Javascript to watch this video

Business Insider spoke with Tim Marshall, author of “Worth Dying For: The Power and Politics of Flags” about the impact of the black flag of ISIS.

He said: “The ISIS flag is a pretty clever piece of marketing. The moment you see it, you see in conjunction with it the terror it has brought and the incredibly barbaric acts that have been done in its name and under that flag.”

“It is synonymous with terror. It’s also a very clever flag: it’s square, which is unusual. Muhammad’s flag was supposed to be squared, it’s thought.”

“The writing on it is the “shahada,” the profession of faith, and also there’s the seal of Muhammad. The writing is very ragged, very sixth century, very true to the original Islam, which of course is their message.”

“They are saying: “We are not one of these modern nation states with all their gloss. We are back to
the original, so follow us.” It’s a very powerful symbol that terrorises one audience and attracts another.”

“We need to understand the ISIS flag on many levels. In the “hadiths,” the sayings of Muhammad, it is said that towards the end of days, which they are working towards, the black flags will appear in Dabiq (Syria). You have to crawl over ice to get to them, if necessary.”

“Can you imagine the psychological impact on a true believer, of a jihadist? Who actually thinks to themselves: “We
have held ground and created a caliphate, more than Al Qaeda ever did, and we are fulfilling the prophecies.” It will fill their belief in what they are doing.”

Produced and filmed by Claudia Romeo. Specials thanks to Joe Daunt.

More from Claudia Romeo:

• This office in Manchester just got turned into a giant adult ball pit
• Ice has frozen in Antarctica in way that’s not been seen for 10 years
• Rainbow foods are now so popular in London a five-star hotel has jumped on the craze
• These water resistant speakers are so durable you can drive over them with your car
• This stylish table is actually a Bluetooth speaker and powerbank

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.

✍ Sumber Pautan : ☕ Business InsiderBusiness Insider

Kredit kepada pemilik laman asal dan sekira berminat untuk meneruskan bacaan sila klik link atau copy paste ke web server : http://ift.tt/2pFZ8Bv

(✿◠‿◠)✌ Mukah Pages : Pautan Viral Media Sensasi Tanpa Henti. Memuat-naik beraneka jenis artikel menarik setiap detik tanpa henti dari pelbagai sumber. Selamat membaca dan jangan lupa untuk 👍 Like & 💕 Share di media sosial anda!