Why outsourcing isn’t a bad word

Small businesses cringe at the concept of outsourcing. Generally speaking, entrepreneurs like having control and autonomy, and the thought of outsourcing anything can make them uncomfortable. Unfortunately, this type-A preference can really stall growth when it comes to expanding to new markets. Taking a small business global is a complex and dynamic process. Gaining a deep understanding of the targeted markets, the competition, current local market trends, and the requirements to successfully launch and drive growth is an important piece of the foundation. For these reasons, outsourcing should be held in high regard as something that not only creates jobs,…

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