Instagram adds 'paid partnership' feature, the formal alternative to #ad or #spon
Listen up, Kardashian Klan and all you wannabe models and socialites shilling products on Instagram.
The Facebook-owned app released a tool Wednesday for disclosing sponsored content. Now, when you're getting paid to take a photo with a Volvo XC90, for example, you can include a tag at the top of the post that reads "Paid partnership with volvocarusa" — or insert whatever the Instagram account name of the sponsor is.
Here's what it looks like as a traditional Instagram post and as a post in an Instagram Story, featuring fashion and interior designer Aimee Song (songofstyle): Read more...
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