Amazon India wants customers to try its products in retail stores

Furthering its battle against its ecommerce rivals in India, Amazon has cut a deal with clothing chain Shopper’s Stop to set up Amazon Experience Centers at the brand’s stores, where people can try out products from the Seattle giant’s catalog. Amazon has a few of its own brands in India, including Solimo, which offers cookware and home furnishing, Symbol, a men’s fashion label, and the global brand AmazonBasics, which covers numerous categories from travel and tech accessories to pet gear. While it didn’t specify what it planned to showcase in retail stores in its statement to Bloomberg, it’s likely that…

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