How Amazon pulled off its biggest Prime Now launch ever
People were surprised when Amazon launched its two-hour delivery service, Prime Now, in Singapore last month. Unlike other countries where it launched Prime Now, the e-commerce giant didn't have a retail presence here to begin.
So going from no Amazon at all to the ultra high pressure two-hour Prime Now delivery service certainly raised eyebrows.
Customers responded by calling for an avalanche of orders on launch day, July 27. The first order was placed within 24 seconds of the service going live, Amazon said. Singaporeans were so enthusiastic, Amazon's first day here closed three times the order volume in this tiny island, than it did when it launched in its home city of Seattle in 2015. Read more...
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