These 4 companies are winning the online branding race

The internet has completely revolutionized how consumers engage with brands and transformed the economics of marketing. Brands have long used the famous purchasing funnel to think about consumer touch points. However, this antiquated metaphor doesn’t tell us much beyond superficial information, as it doesn’t capture the shifting nature of consumer engagement and new digital marketing tactics that are making many strategies and structures obsolete. Thankfully, there are some brands that are effectively embracing these changes more than others. And your company can piggyback on their successes. Turn complaints into compliments Nobody likes being told something negative about themselves. The key to…

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