Your mom is killing your chances of going viral on Facebook

Unconditional love means unconditional likes. At least, that’s how it works with Chris Aldrich’s mom, who “auto-likes” everything he posts to Facebook. Family pictures? Like! A blog post titled “A New Low in Quantum Mechanics?” Like! Aldrich, who has degrees in electrical and biomedical engineering, mostly publishes about tech and math. Things, he says, his mom does not know or care about. As Aldrich told me during our Skype call: “The reason she likes these posts is, well, because she’s my mom.” Last winter, Aldrich started to suspect these mom-likes were affecting the amount of people he reached on Facebook.…

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