Instagram is obsessed with this Indonesian ‘Rainbow Village’

Arief Rakhman / Instagram

It’s certainly not subtle.

Is your Instagram feed lacking a bit of colour?

As long as you don’t suffer from epilepsy, there’s a flamboyant new attraction in Indonesia that should earn itself a place on your bucket list.

That place is Kampung Pelangi — otherwise known as “Rainbow Village.”

Last month, the small community underwent kaleidoscopic refurbishment in an effort to drive tourism into the area.

300 million Indonesian Rupiah (£17,000) was supplied by the local council committee to revamp the village. Originally named Kampung Wonosari, the 223-house suburb was repainted by residents, builders, and even the town mayor himself. Each house is painted a minimum of three different colours.

The eye-wateringly vibrant Kampung Pelangi is like something out of a Dr. Seuss book.

The move appears to be working already, though — a student from Diponegoro University in Semarang told The Jakarta Post: “We saw the pictures on Instagram before we decided to come here. It is truly awesome!” The hash tag #kampungpelangi has already garnered 2,791 posts.

Not merely a psychedelic dreamland, buildings are often also adorned with dramatic murals, such as these striking wings:

The repainting was apparently the idea of a local high school principal, who said: “The idea to create Kampung Pelango came after we saw the beauty of Kampung Warna-warni and Kampung Tridi in Malang, and later Kampung Kali Code in Yogyakarta. Hopefully Kampung Pelangi will be the biggest one in Indonesia and offer a new tourist attraction in Semarang.”

Considered to be something of a ramshackle slum before, the new colour scheme marks a social upturn for Kampung Pelangi as further renovation projects are planned to clean the local river and paint even more houses.