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New Yorkers are paying $300 to have someone fold their clothes for them

Ryan Glick, of Coffee and Clothes

Sarah Jacobs

Ryan Glick.

Two stylists working with a new startup called Fitz recently paid a visit to Ryan Glick’s messy closet.

Fitz is a new closet-cleaning and styling service started by Gilt cofounder Alexandra Wilkis Wilson and Fandango founder J. Michael Cline. 

But 27-year-old Glick, who has worked with various fashion brands for his media platform Coffee ‘N Clothes for the past three years, didn’t quite need the fashion advice. He’s received a lot of free gear from co-sponsored events with brands like Nike, Adidas, and Supreme, and he has simply accumulated too many shoes, T-shirts, and hoodies. 

Glick would like to buy more stuff, but finding enough space — especially in a Manhattan apartment — can be tricky. So he recently booked a complimentary appointment with Fitz, whose services include curating the items in your closet, or, for clients like Glick who already know their personal style, simply fold and organize the mess for $300. It’s currently available only in Manhattan, Brooklyn, and Queens. 

Ahead, take a look at how they helped Glick’s closet go from catastrophe to well-groomed masterpiece.  

 

    

Before his three-hour Fitz Foundation appointment, which normally costs a flat $300, Glick showed us around his more troubled closet areas. The main problem was the bedroom closet and the above half-closet.

Glick confessed that his overstocked, messy closet often stresses him out. “If I see things all over the place, things not folded well, it creates more stress and [the clothes] seem dirtier,” he said.

His drawers weren’t looking much better.

Enter Ellie (left), the lead stylist, and Maggie (right), who assisted in transforming Glick’s space. Fitz’s team is comprised of stylists with various backgrounds, including people who formally studied fashion merchandising and design or who have past retail experience.

“Our goal was to make as big a dent as possible in the thee-hour Fitz Foundation so that Ryan could feel the immediate impact of having an organized closet and being able to see everything in it,” said Ellie, who asked that we not use her last name because of her contract with Fitz. In addition to Glick’s bedroom closet, the two stylists also tackled his living room closet, which was packed with coats.

Glick says he owns over 80 t-shirts, and Ellie and Maggie carefully folded each one.

Glick was confident in what he wanted to get rid of and what he wanted to keep. Maggie helped sort unwanted items into a bag that was sent to Goodwill via its Give Back Box service.

“Since Ryan does not have a doorman, all he had to do was drop off the bag at a Fed-Ex Drop-off. When our clients have a doorman, we will leave it with them for pick-up,” Ellie said.

For those clients less sure of what to purge, Ellie suggests asking yourself: “Do I still wear this? When was the last time I wore it? Do I feel good when I wear it? Does it still fit? Editing with a friend is also very helpful.”

For clients who want more assistance with styling, Fitz offers two-hour, $200 follow-up appointments. During these sessions, stylists can help clients with more specific needs like styling outfits with the clothing they already own, shopping online for needed items with the client at home, packing for trips, and styling for events.

Ellie and Maggie folded and stacked the t-shirts vertically, rather than on top of one another, to help save space.

Long-sleeve shirts were folded and placed in the back of his closet for the summer, and thin felt hangers replaced clunky wooden ones to save hanging space in the closet.

“We also recommend switching out your accessories seasonally so that the items you wear most often are front and center,” Ellie said.

By the end of the appointment, Glick’s closet was in better working order. Now that he has more space, he’ll be able to accommodate brand-new additions to his closet.

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.



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