4 valuable tips for building pre-launch hype for your mobile app

Launching a mobile app isn’t quite as easy as it was 10 years ago. When smartphones were flooding the market back in the mid 2000’s, there was a distinct “honeymoon phase” when it came to apps. In other words, people were much more open to experimenting and trying out new programs. These days, launching an app to international fame is an incredibly cumbersome task. A study by Gartner predicts that only about 0.01% of applications will be financially successful by 2018. Many failures can be traced back to the early stages of creation and promotion. The truth of the matter…

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