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Fake followers are ruining influencer marketing

Mimi Sabreena 10:40:00 PM Pilihan Editor

With claimed returns of 6.5 times for every dollar spent, influencer marketing is definitely a bet that brands want to place with high stakes. But, is it really legit? CNN estimates that approximately 83 million Facebook accounts are fake accounts. Twitter is estimated to follow distantly with more than 20 million fake accounts. Business Insider states eight percent of Instagram accounts to be fake. Let’s face the truth. The massive fan following of our favorite celebrities, politicians and the myriad of social influencers seem to have aren’t legit. Plus, you can always ‘buy’ followers to retweet, like, share or do…

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