How offline retail is evolving to compete with ecommerce

Retail is changing at breakneck speed. While it’s become pretty clear that brick and mortar is here to stay, it’s becoming much more difficult for brands to compete in a saturated omnichannel retail market. In fact, 92 percent of American’s retail shopping still occurs offline, meaning offline retailers that try to move at the pace of the industry stand to pick up a good number of customers and potential revenue. So what are the ways that retailers are making strides to change for an evolving market? Some of the biggest involve technologies deployed to help support business functions and increase…

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