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Adblocking is here to stay. It’s time for publishers to move on


Eyeo, the firm behind the popular AdBlock Plus plugin, just scored a major victory in Germany’s Supreme Court. For the past few years, the firm has been embroiled in a battle with publishing giant Axel Springer over its acceptable ads program. In 2015, a group of German media publications sued Eyeo, eager to put a stop to adblocking as a practice. They failed, but the following year, Axel Springer won a minor victory that forced Eyeo to whitelist certain adverts for free. AdBlock Plus runs an “Acceptable Ads” program, where adverts deemed to be respectful of the user experience are whitelisted.…

This story continues at The Next Web

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