Brahim’s exports to account for 60 pct of business when TPPA is fully implemented

KUALA LUMPUR: Brahim’s Dewina Group, owner of the Brahim’s brand, is optimistic that exports will account for more than 60 per cent of the company’s business when the Trans-Pacific Partnership Agreement (TPPA) is fully implemented.

Group managing director Nur Fatin Ibrahim said that TPPA would help lessen the tax burden on the company and make exports more competitive.

“For example, we are already marketing our products in Japan but rice-based products attract double taxation there.

“Therefore, when TPPA is fully implemented, we hope it will make our products more affordable,” she told reporters after the launch of Brahim’s new range of sauces.

“In Japan, we already have three restaurants and they are preparing for the upcoming Olympic Games in 2020.

“We are assisting them in terms of understanding halal products and markets while at the same time, promote our products consisting of ready-to-eat meals, ready-to-eat rice and sauces,” she said.

Besides Japan, the group would also continue to expand its business in Australia through its strategic partner based in Perth, she said.

Meanwhile, Brahim’s said the new sauces namely the Indonesian Rendang, Malaysian Nyonya, Thai Sweet Sauce Sour, Thai Green Curry and Thai Chilli & Basil would boost sales.

The new products, packed in pouches of 300 grammes, would retail for RM8.40 at most hypermarkets and supermarkets by month-end. In conjunction with the launch, a five per cent discount would be offered on the products until August 2016. — Bernama

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