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4 app mistakes that cause users to flee (and how to fix them)


There are nearly three million apps in the Google Play Store today, and over two million in the Apple App Store. Not only is the app market a fiercely competitive one, users have gotten more sophisticated over time and expect a better, more personalized experience in every app they use. Under these conditions, there’s no room for mistakes, and yet, it seems like half the apps I open are designed for the sole purpose of pushing me to do things without giving clear direction or while interfering me with what I wanted to do in the app in the first place.…

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