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3 things working on Minority Report’s UI taught me about business


In the early 2000s, after building next-generation user interface systems at the MIT Media Lab and before founding my UI business, I had a brief stint as a science and technology ‘designer’ for a handful of big-budget films. Iron Man, Aeon Flux, and Ang Lee’s Hulk were all steep learning inclines, but the one that stands out as pure vertical (and ecstatic) ascent is also the earliest: Steven Spielberg’s Minority Report. Making a movie and running a commercial business are clearly distinct undertakings, but the latter can learn more from the former than is supposed. I’d like to let three…

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