How Sprint leveraged Gen Z to pivot their brand

For a while Sprint sat as one of the other players in the telecom industry while Verizon and AT&T duked it out for the lion share of a massive market. Typically, these brands competed over best cell coverage, fastest data, cheapest plans, and other metrics that often seemed hard to decipher. Eventually, there began to be faces tied to the companies and their campaigns. Yet through all of this, none of the companies leveraged the modern opportunities present with updated marketing techniques. Sprint launched their #LiveUnlimited campaign and a slew of marketing approaches to better target young consumers and help…

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